No, Bruce Willis Didn't Sell His Likeness to a "Deep Fake" Company. (But maybe it exists).
It would have been trend-setting - even game-changing - if it were true. But Bruce Willis' team
says it's not. Recent media reports suggested that the actor sold his rights to
authorize the creation of a “digital twin” of himself to appear in projects - this on the heels of
the announcement that Willis had stepped away from performing over health issues. Although
reports stated that this made the "Die Hard" star the first Hollywood personality to set up this
type of deal, his team denies the existence of any such arrangement.
In a statement, Willis’ representative said that he “has no partnership or agreement with this
Deepcake company.” A publicist for Deepcake confirms that Willis’ digital-likeness rights
cannot be sold, as they are his by default, and that the company’s involvement with the star
was set up through his representatives at CAA. Deepcake’s spokesperson explains that their
company created his digital twin for 2021 ad campaigns, and that any future use of the
likeness would be up to Willis.