Jerry Greenfield Talks First NYC Scooper Bowl, Offers Expert Ice Cream Sampling Tips (VIDEO)


Ben & Jerry's co-founder Jerry Greenfield dropped by Q104.3 with Scooper Bowl's Brooke Biederman to discuss this weekend's charity event at Bryant Park.

Greenfield tells Q104.3 New York's Jim Kerr and Shelli Sonstein about how happy he is to see competing ice cream companies from all over come together to put on a great event for an even better cause.

Proceeds from Scooper Bowl will go towards The Jimmy Fund, the Dana-Farber Cancer Institute and Spaulding Rehabilitation Hospital.

"You can spend all day there," Greenfield says. "You can eat as much ice cream from as many places as you want...over 50 flavors, 14 companies." 

So much ice cream from so many different companies is pretty daunting. That's when Greenfield offered some priceless advice. 

"If you come across an ice cream flavor that you don't really like. Don't finish it; dump it! And move on to the next. You only have limited stomach space, you don't want to be filling up that stomach space with something that you're not really in love with."

Scooper Bowl is a decades-long tradition in Boston. Biederman endeavored to bring it to New York after attending herself.

"I thought New York would love this," she said. "Dana-Farber was thrilled to hear that. In the 35-year history [Dana-Farber] had never thought of expanding or been approached by anyone who hoped to. So we're thrilled to bring it here."

Watch the full chat above. Greenfield discusses more about his strategy for his own Scooper Bowl sampling tour and introduces Jim and Shelli to some of his favorite Ben & Jerry's flavors. He even scooped it himself!

"This is akin to having John Hancock signing the Declaration of Independence; Jerry scooping ice cream," Greenfield joked. 

The Scooper Bowl is on from noon to 9 p.m. June 1 - 3. Register here

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