Kraft says that 56% of parents give their kids mac & cheese for breakfast.
So they're changing the word "Dinner" on their box to "Breakfast" for a limited time. If we tweet #KMCforBreakfast and #Sweepstakes, they say you could win a limited-edition breakfast box of mac & cheese, a placemat for your kids to color and a frig magnet. The best part is that Kraft will donate 10 boxes for each hashtag to Feed The Children.