First came the curious videos of ice buckets being dumped on people. We then found out that it was to raise awareness for ALS. Now it's gone viral, with 1.2 million videos posted to YouTube of people dumping ice on themselves. Every celebrity wanted to get in on this. And of course, the curmudgeonly anti articles came. (Ahem Salon.com).
But whatever side you're on, the facts are in. The NY Times reports that the Ice Bucket Challenge has brought in over $13 million. Last year at this point, they only raised $1.7 million.
However, I know why you really clicked on this article: Kate Upton!
Or how about actress Nina Dobrev in a bikini, then diving in the ocean
Or rapper Iggy Azalea in a neon bikini